Capture leads and potential customers through various channels such as website forms, landing pages, social media, or email subscriptions. These leads are added to a centralised database.(Creative vector lead capture)
Once the leads are captured, automated nurturing campaigns are initiated. These campaigns involve sending personalized and targeted content to the leads. The goal is to build trust, engagement, and move the leads through the sales funnel.(Blue print)
Once the leads are captured, automated nurturing campaigns are initiated. These campaigns involve sending personalized and targeted content to the leads. The goal is to build trust, engagement, and move the leads through the sales funnel.(Blue print)
By tracking and analysing customer interactions, behaviour, and engagement with the automation, valuable insights are gained. This information helps in understanding customer preferences, pain points, and overall campaign performance.
Key performance indicators (KPIs) are measured, such as conversion rates, click-through rates, lead-to-customer ratio, etc. These metrics provide a clear picture of the marketing automation's success and enable adjustments to be made if necessary.